Brand Identity, Website Design, E-commerce Setup, Content Strategy
I worked with Alchemical Jewelry to build a brand identity and e-commerce site from the ground up. As a self-taught metalsmith, I understand the precision and intention behind handcrafted work. I wanted a brand and website that honored the symbolism and craft behind every piece clean, geometric, and unapologetically bold.
I built a visual identity rooted in alchemical symbols and natural elements, designed a custom Shopify site that showcased the jewelry beautifully, and created messaging that spoke to people who value meaning over trends. The result is a cohesive brand that reflects the intentional craft behind every piece and makes it easy for customers to find jewelry that resonates.
What I Did
Logo Design
Brand Identity
Web Design
E-commerce Setup
Copywriting
Content Strategy
Product Photography Direction
The Solution
Brand Identity – I built a brand identity rooted in alchemical symbols and natural elements geometric shapes, earthy tones, and imagery that reflected both the wild and the intentional. The logo incorporated symbolic elements while staying clean and modern. The color palette pulled from metals and natural materials: deep blacks, warm golds, oxidized silvers, and earthy greens.
Visual System – Created patterns and textures inspired by organic forms and metalwork hammered textures, geometric runes, and botanical elements. Every visual choice reinforced the handcrafted, intentional nature of the work.
Messaging & Voice – Developed brand messaging that spoke to the “wild-hearted who forge their own path” positioning the jewelry as both art and personal talisman. The voice was bold, intentional, and unapologetic about the meaning woven into every piece.
Website & E-commerce – Built a custom Shopify site designed to showcase the jewelry photography beautifully while making the shopping experience seamless. Product pages included detailed descriptions of symbolism and materials, connecting customers to the meaning behind each piece. The site was optimized for mobile, SEO, and conversions.
Content Strategy – Created social media templates, email marketing templates, and product photography guidelines to maintain brand consistency across all channels.
THE RESULTS
- A cohesive brand identity that reflects the craft and intention behind every piece
- A professional e-commerce site that converts browsers into buyers
- Clear messaging that connects with the target audience
- Consistent visual presence across social media, packaging, and marketing materials
Who I've Helped
