Fireside Tattoo Network
Fireside Tattoo Network is a long-standing educational platform for tattoo artists, built on years of interviews, courses, and community conversations. When they needed help bringing clarity and consistency to their brand, I knew we had to honor the grit and expertise of the tattoo world while making the platform easier to navigate and more cohesive across every touchpoint.
Brand Voice & Visual Style
Fireside’s voice is experienced, straightforward, and artist-first. It speaks with clarity and confidence, drawing from years of industry insight without feeling rigid or overly formal. The tone is conversational, mentor-like, and built to inspire tattooers at any stage of their journey whether they’re just starting or refining their technique. I helped shape that voice across platforms by focusing on clarity, consistency, and tone that honors the artistry and realness of the tattoo community.
Visually, Fireside leans into bold contrast, dark backgrounds, and clean layouts that reflect the tactile world of tattooing. We used striking typography, direct calls-to-action, and curated visuals to support their message: this isn’t just a content platform it’s a resource, a club, and a community.
The Work
Full website redesign, brand voice refinement, weekly newsletter writing and design, social media content creation and scheduling, ongoing strategy support, branded templates and visual updates across all channels.
Platform: Go high level, email marketing, social media
Relationship: Ongoing monthly support
The Results
Fireside Tattoo Network now has a more cohesive and functional presence across all platforms. The brand feels clearer, the content is more consistent, and the community stays engaged through steady, intentional updates that reflect their values. Artists can find what they need, stay informed about new offerings, and feel connected to a platform that actually understands their world.
Who I've Helped
