Brand & Website Designer, Content Strategist, Social Media Manager (Ongoing)
I helped co-create the brand from the ground up, supporting everything from brand clarity to web design, tone of voice, and content strategy. I continue to support the platform each month through blog writing, social content creation, website updates, and long-term strategy development — especially as we prepare for the upcoming podcast launch.

What I Did

• Built a brand identity that feels personal, professional, and welcoming

• Designed and launched the Squarespace website with a user-friendly, content-first layout

• Developed a messaging strategy that bridges research-backed advice with humor and approachability

• Wrote and edited web copy and blog content to reflect the founder’s voice and values

• Created branded templates and visual content for social media and email marketing

• Continue to provide monthly support across web, content, and social strategy

• Whiskers, Hooves, and Health speaks directly to pet and horse lovers who are tired of Googling and second-guessing. The tone is grounded, science-backed, and full of personality blending clinical expertise with humor, sarcasm, and real-life experience. The voice builds trust by being both clear and conversational, never talking down or overcomplicating the message.

  Visually, the brand uses soft neutrals, clean typography, and real-life imagery to reflect warmth and credibility. The design feels calming and confident a reflection of the founder’s years in the field and the approachable guidance the brand delivers. It’s a space that says: you belong here, and you’re not alone.

Challenges

• Creating a trustworthy brand that cuts through the noise without sounding overly clinical

• Communicating complex veterinary knowledge in a way that feels empowering and digestible

• Building a new digital platform that could grow with the brand’s evolving content and services

Solutions

• Developed a full brand strategy rooted in real-world care, personality, and professionalism

• Designed a mobile-friendly website with clear paths to education, community, and connection

• Built a flexible content system for blogs, newsletters, and upcoming podcast integration

• Continue to evolve the brand each month through content strategy, web updates, and social storytelling

Results

Whiskers, Hooves, and Health launched with a strong foundation and a clear mission. Visitors immediately connect with the voice, visual tone, and practical nature of the content. As the blog and newsletter grow, the brand continues to become a trusted resource offering animal care that actually makes sense, and helping people show up for the animals they love with confidence.